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UGREEN chose an unusual place to talk about the future of the smart home: Gillette Stadium, home of the New England Patriots.
Earlier this week, we were in Foxborough, Massachusetts for UGREEN’s Smart Living event, where the company showed off a surprisingly broad collection of new products. There were new chargers and power banks, as you would expect from UGREEN, but the bigger story was something very different. The company is making a serious push into the smart home, built around a new local AI platform called HomeAgent (pre-order).
The venue was also more than just a backdrop. UGREEN became the Patriots’ official technology accessory partner earlier this year, and during the event the company announced Patriots cornerback Christian Gonzalez as its new Global Brand Ambassador. For a brand that has spent years being known mainly for chargers, cables, docks and more recently NAS products, the setting made the message pretty clear: UGREEN wants to become a much bigger consumer technology brand.
Christian Gonzalez as UGREEN's new Global Brand Ambassador
But of everything on display, HomeAgent was easily the product that caught my attention most.
HomeAgent is where UGREEN’s smart home starts
Calling HomeAgent a smart home hub does not quite describe what UGREEN is trying to build.
At its core, HomeAgent combines local storage, AI processing and smart home control in one system. Instead of sending everything to the cloud, the idea is to keep camera footage, photos and other household data inside the home, then use local AI to make sense of it.
That approach is particularly relevant for security cameras. HomeAgent can recognize people, pets, vehicles and packages, generate summaries of recorded events and make footage searchable. Rather than scrolling through hours of video to find something that happened earlier in the day, the system is designed to let you search based on the event itself.
It is also a logical progression for UGREEN. The company’s expansion into NAS products already took it beyond its traditional accessories business and into local storage. HomeAgent builds on that foundation, but the stored data is no longer meant to simply sit on a drive waiting for someone to open it. The system is supposed to understand what is there and use that information elsewhere in the home.
What surprised me more was the scale UGREEN has in mind. This is not a single smart home box with a few different storage configurations. The company is launching three very different levels of hardware.
The HomeAgent HA100
The HomeAgent HA100 is the most consumer-oriented model, with 26 TOPS of local AI performance, 16GB of memory, 2.5GbE networking and three SATA drive bays divided between NAS storage and NVR duties. For a normal household, this is probably the version that best represents the original HomeAgent idea: one box handling storage, cameras, AI and smart home functions locally.
The HomeAgent HA100 Pro takes a significant step up. It increases AI performance to 205 TOPS, doubles the memory to 32GB and adds 10GbE networking. At that point, HomeAgent starts to look less like a conventional smart home hub and more like a small local AI server that happens to run the house as well.
Then there is the MasterAgent MA100, which sits in another category entirely. It is built around NVIDIA’s Jetson Thor T5000, has 128GB of shared memory and is rated for up to 2,070 TFLOPS of sparse FP4 AI performance. It also expands the storage and connectivity options further.
The MasterAgent MA100
The MA100 is probably overkill for almost any conventional smart home, but its existence makes UGREEN’s broader thinking much clearer. The company does not seem to view HomeAgent simply as an alternative to a SmartThings hub or an Amazon Echo. It is building a range of local AI infrastructure, from something that could realistically sit in an ordinary home to hardware powerful enough to run much heavier AI workloads locally.
The pricing reflects that range. The HA100 has a $1,799 MSRP, the HA100 Pro is $5,999 and the MA100 reaches $19,999, although UGREEN is offering 50% off Super Early Bird Pre-order pricing, which is $899 for HA100, $2,999 for HA100 Pro and MA100 is at $9,999. Pre-orders opens on Sept. 3, 2026, on the UGREEN AIoT Official Store.
The HomeAgent Model / Price
That puts the higher-end models well outside the normal smart home market, but it also makes comparing the entire lineup to a $100 home hub somewhat misleading. What UGREEN is really betting on is that local AI will eventually become another piece of home infrastructure, much like networking and storage already are.
Whether consumers will agree is a different question.
The cameras show what the local AI is actually for
The concept becomes much easier to understand when HomeAgent is paired with UGREEN’s new SynCare cameras.
For indoor use, the SynCare Indoor Cam ID500 Pro is an 8MP 4K pan-and-tilt camera with infrared night vision and 360-degree horizontal coverage. It also has a physical privacy shutter.
The shutter is a small feature, but it is one I appreciate on a camera designed to live in a living room, office or bedroom. There is a difference between seeing a privacy setting turned on in an app and physically seeing that the lens is covered.
The hardware itself is not the unusual part. There are already plenty of good 4K indoor cameras on the market. What makes the ID500 Pro more interesting is what happens to the footage once HomeAgent gets involved.
Instead of treating every recording as an isolated security clip, the system can identify what is happening, summarize events and organize footage around people, pets and other activity. You can then search for a particular event instead of manually working through a timeline.
UGREEN also talked quite a bit about using those cameras for more than security. Home cameras record an enormous amount of ordinary life, most of which is never watched unless a notification suggests something has gone wrong. HomeAgent is designed to identify moments that may actually be worth keeping and connect them with the rest of a family’s local photo and video library.
I find that idea more interesting than simply adding another layer of motion detection. If cameras are already present around a house, there is potentially useful information in all that footage beyond whether somebody walked up to the front door.
ID500 Pro Camera
OD800 Pro Camera
For outdoors, UGREEN showed the SynCare Battery Cam OD800 Pro, which goes considerably further on the hardware side. It uses a 4K main camera together with two 3K cameras, with 9x zoom and motorized pan-and-tilt coverage. A 10,000mAh battery is paired with a 6W solar panel, while PIR and radar detection are used to identify activity.
The battery-and-solar setup should also make placement easier. Outdoor cameras often need to go exactly where power and Ethernet are least convenient, so being able to install one without running new wiring is a meaningful advantage.
HomeAgent can also connect activity captured by different cameras into a cross-camera timeline. That is the sort of feature that shows where local AI could actually improve a home security system: not by giving every camera another isolated AI feature, but by understanding activity across the property as one event.
Of course, much of this will ultimately depend on how well the software works outside a demo. Recognition accuracy, search quality and false alerts matter more than an AI performance number printed on a spec sheet. But at least there is a fairly clear reason for the AI to be there.
The rest of the ecosystem fills in the gaps
UGREEN also showed several smaller products that help explain what it wants the HomeAgent ecosystem to become.
There is a Smart Speaker for Uliya, UGREEN’s AI assistant. The speaker itself is fairly straightforward, with a 5W full-range driver and a four-microphone array. Its more important role is giving HomeAgent a voice interface around the house, letting users ask about devices or events without opening an app.
The UGREEN Gallery E-Paper Smart Frame is more distinctive. It uses a 13.3-inch color E-Paper display based on E Ink Spectra 6 and can run for up to six months on its built-in battery. Because there is no conventional backlight, photos and artwork have a much more print-like appearance than they do on the typical digital photo frame.
Smart Speaker
Smart Frame
The connection to HomeAgent is fairly natural. If the system is already organizing a family’s photos and identifying moments from its cameras, the frame gives that content somewhere to appear outside a phone or computer screen.
Neither the speaker nor the frame would convince me to buy into the ecosystem on its own, but together they make the larger idea more coherent. The cameras capture information, HomeAgent stores and processes it, the speaker gives you a way to ask for it, and the frame provides somewhere for the system to surface things you might actually want to see.
That is more interesting than simply releasing a collection of smart home accessories under the same brand name.
UGREEN has not forgotten what it is already good at
For all the attention around HomeAgent, UGREEN also brought plenty of new charging hardware to Gillette Stadium.
The most technically interesting of the new MagFlow products is the MagFlow Pro 10,000mAh Magnetic Power Bank, a Qi2 25W magnetic battery pack with something I had not expected to see inside a power bank: liquid cooling.
UGREEN calls the system CryoPulse. A small pump circulates coolant inside the power bank to move heat away from the charging components, and part of the system is visible through a transparent window in the case. There is also a display for information such as battery level and charging status.
Liquid cooling sounds slightly excessive when you first hear it attached to a power bank, but it addresses a real problem. Faster wireless charging also means dealing with more heat, and anyone who has used magnetic wireless charging for an extended period has probably noticed how warm both the phone and charger can become.
At $149.99, the MagFlow Pro is not a cheap power bank, but it is at least doing something more interesting than adding another USB-C port or increasing the capacity.
MagFlow Pro 10,000mAh Magnetic Power Bank
MagFlow 2-in-1 Foldable Magnetic Wireless Charger
Oddly enough, though, one of the products I liked most at the event was much simpler.
The MagFlow 2-in-1 Foldable Magnetic Wireless Charger is a small folding charger designed for travel. Open it up and there is a Qi2 25W magnetic charging surface for a phone, plus a second wireless charging area for something like AirPods. The phone section can be raised as a stand, so it also works beside a hotel bed or on a desk.
There are more technologically impressive products in UGREEN’s new lineup, but the usefulness of this one was immediately obvious.
Travel charging gets messy surprisingly quickly. A phone charger becomes an earbuds charger, a second cable, perhaps a charging stand, and suddenly a small part of the suitcase is dedicated to keeping a few devices alive. The foldable MagFlow does not try to charge every product you own at once. It simply combines the two things I am most likely to charge overnight into one compact piece of hardware.
At $59.99, this is probably the product from the event I could most easily imagine buying for myself.
And in some ways, it is a useful reminder of what UGREEN has traditionally been good at: spotting a small everyday inconvenience and building a practical piece of hardware around it.
From accessories to local AI
That is what makes HomeAgent such an interesting move for the company.
UGREEN built much of its reputation on products that are supposed to disappear into the background. If a charger, cable or dock is working properly, eventually you stop thinking about it.
A smart home platform has a much harder job. Cameras, storage, AI models, voice control and third-party devices all have to work together, and they have to keep working long after the launch event is over.
For HomeAgent, that will be the real test.
The hardware shown at Gillette Stadium gives UGREEN a credible starting point. The local-first approach is particularly compelling for cameras and personal data, and combining AI processing with the company’s existing experience in local storage makes more sense than simply attaching an AI assistant to another gadget.
There are still plenty of unanswered questions. Matter support should make third-party integration easier, but real-world compatibility will matter enormously. So will software reliability, AI accuracy and long-term support. A powerful local server is not much use if the experience of actually running a smart home from it becomes frustrating.
The three-model lineup makes UGREEN’s ambition much clearer, though. The HA100 looks like a product for people who want their smart home data and AI processing under their own roof. The HA100 Pro pushes that idea toward more demanding local workloads. And the MasterAgent MA100 suggests UGREEN is already thinking beyond the normal definition of a smart home hub altogether.
That is a substantial leap for a company many consumers still know primarily for the charger sitting on their desk.
After seeing what UGREEN brought to Gillette Stadium, it is increasingly difficult to describe it simply as an accessories company. Chargers are still an important part of the business, and some of the smaller products at the event remain among its most immediately appealing. But HomeAgent points toward a much larger ambition: UGREEN wants to own not only the devices that power our technology, but also some of the infrastructure that stores, understands and connects what happens inside the home.
09/04/2026
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